Uploaded on May 18, 2011
BJ Fogg, Director of the Stanford Persuasive Technology Lab, was the first of three speakers on the subject of changing behaviors and changing policies at the 2011 GSB Healthcare Summit.
In his address, he focused on behavior change at the individual level and the essential steps for people to build new habits.
Related Links:
Stanford GSB Program in Healthcare Innovation: http://www.gsb.stanford.edu/phi/
Stanford Persuasive Technology Lab: http://captology.stanford.edu/
In his address, he focused on behavior change at the individual level and the essential steps for people to build new habits.
Related Links:
Stanford GSB Program in Healthcare Innovation: http://www.gsb.stanford.edu/phi/
Stanford Persuasive Technology Lab: http://captology.stanford.edu/
Link: http://youtu.be/5WaToiunuWY
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